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It’s no secret that social media has incredible power to reach your business’ target audience. But how do you harness that power effectively? With so many of your potential customers engaging daily on various social media sites, you might be tempted to create business accounts for every platform available.

Before investing all that time and effort, take a moment to evaluate what types of users actively engage on each social media platform, then focus your strategy where it’s the best fit for your business.

Facebook – Facebook is a behemoth in the social media landscape, boasting over 1 billion users. With its large reach, it’s likely that your target audience is interacting with Facebook in one way or another. Facebook’s versatility makes it an excellent option for all types of businesses. You can create posts of any length, include photos and videos, and easily interact with your followers and respond to customer reviews.

Instagram – Instagram is an excellent option for companies wanting to share beautiful images of products or other services. As an image-driven platform, Instagram can increase your brand’s reach and give you an opportunity to show those stunning photos of all the great things your business offers. The majority of Instagram’s users are younger and typically fall in the 18-29 age bracket.

LinkedIn – LinkedIn is designed to connect professionals to each other and to other companies. The majority of its users are college educated and value networking and building professional relationships. While you may not see as high of volume of interaction on this platform, the contacts you do create can be valuable and help your business thrive.

How M&R Marketing Can Help

There are countless other social media platforms we didn’t discuss in this blog such as Snapchat, Yelp, Twitter, and more. With all the social media options available, it can be difficult to find the right balance for your business. M&R Marketing can guide you through the process and grow your social media following to reach your target audience! We would love to partner with you. Send us an email at and we’ll get this conversation started!