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This article was last updated with relevant content in July 2024

No matter how much money your company spends on ad campaigns, the most effective marketing will always be word of mouth. When someone refers your company to their friends, you’re more likely to gain new customers. By far, some of the best places for word-of-mouth marketing are social media sites like Facebook, Instagram, and LinkedIn.

Social Media Facts and Figures

When developing a marketing strategy, one of the first questions you should ask yourself is: Who is my target audience, and where can I find them? Your audience is likely on at least one social media platform.

As of 2024:

  • Facebook sees more than 3 billion active users per month.
  • Instagram sees roughly 2 billion active users per month.
  • LinkedIn sees an estimated 3.1 million active users per month.

Additional social media stats:

  • 77% of businesses use at least one social media platform to reach their audiences.
  • 90% of social media users follow at least one brand.
  • 76% of social media users have made a purchase based on what they have seen on social media.
  • 81% of social media users report holding companies and brands on social media to higher standards than their friends, families, celebrities, and even political figures.

These numbers clearly show that maintaining a good, active presence on social media is essential to reaching your audience where they are and increasing your likelihood of gaining more conversions or growing your customer base.

Reasons to Join the Conversation

With active social accounts, your company will see increased brand recognition, higher conversion rates, and better SEO rankings.

  • Because social media is a conversation, it’s important to join the conversation to listen and respond. Active Facebook, Instagram, or other social media accounts show your audience that you are listening. When people know you hear them, they’re more likely to think positively of your brand and turn to your company for your products or services.
  • Search engines like Google and Bing value social media activity and may use it to rank websites. When search engine algorithms see that your social media account is active, you’re likely to improve your SEO.
  • People enjoy doing business with other people, and social media gives your company the opportunity to “give a face” to your company. Social media lets you peel back the curtain as much as you’d like to show the human side of your business and the people that keep your company moving forward. Doing so tends to draw current and potential customers to your products or services.
  • When people “like” your page or follow your company, their friends see it. “Likes” are a type of endorsement, and word-of-mouth marketing is a powerful way to attract new customers.

If you’re not sure which platform is best for your business, check out our Definitive Guide To Social Media Marketing.

Social Media Management Takes Time

We could list several more benefits of having an active account, but we know you’re busy, so we’ll keep this short. Social media may be free, but it costs a lot of time. That’s why we offer social media management services to give you the benefits of an active account without the time commitment of posting and interacting every single day.

Need Help Getting Started? Rely on Social Pros at M&R Marketing! 478-621-4491

Establishing and maintaining a social media presence on platforms like Facebook, LinkedIn, and Instagram is easy when you partner with the expert digital strategists at M&R Marketing. We strategize with you and with our team to use the most effective platform for you and increase engagement and reach among your audience.

To get started, contact one of our business development managers today! Call 478-621-4491or email us at hey@mandr-group.com.

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