M&R Marketing Group is excited to announce that its design for the Macon-Bibb County Forward Together Strategic Plan won the Silver Circle Award from the City-County Communications & Marketing Association (3MCA).
As the first Strategic Plan of the newly consolidated government, the information needed to be portrayed in an appealing and easy-to-read format. The judges applauded M&R’s use of clean design, graphics, photos, and infographics.
“I wanted to create a modern and dynamic layout that supported the information in the booklet,” said Heather Waldron, lead designer for the project. “The Strategic Plan needed to be easy to read and understand because it illustrates the trajectory Macon-Bibb envisions for itself.”
The design builds upon aspects of Macon-Bibb’s current branding, as well as its architecture and landscape.
The Forward Together Strategic plan will guide Macon-Bibb’s leaders in setting priorities, delivering more efficient services, and identifying and completing projects that will improve the entire community. Forward Together focuses on five areas:
- Economic and Community Development
- Safe Neighborhoods and Safe Communities
- Efficient and Effective Government
- Infrastructure Improvement
- Quality of Life
View the Strategic Plan in digital format.