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Pinterest is the novel superstar of social media! Facebook and Twitter are still in the lead, though probably not for long. BizRate Insights clearly shows that Pinterest outranks Facebook on a variety of topics, with 73% of Pinterest users being likely to pull up a chair and stay awhile. And a staggering 70% of Pinterest users “pin” with the intent to buy! Although Pinterest is a relatively new platform, there is no denying it is here to stay and it is revolutionizing the medium by which consumers explore and add to their wish lists.

Now, we would be willing to bet that your business is not looking for a new past time! With all of your ventures and investments you want to see a direct return on your investment. Here are a few tips to help you pin with purpose.

Embed your Pins

In order to track your traffic from Pinterest to your website, all of your pins should be embedded with a unique link.

Optimize your Graphics

Never, ever, ever pin a graphic that isn’t linked to your website, blog, Facebook, etc. A graphic that is not linked will have absolutely no benefit to your Return on Investment. It might be pretty, but it’s pointless.

Identify your Pinterest Audience

Who is your target audience? Organize your boards based on their interests. Example: If your audience includes Mom’s, pin about crafts for kids (even if it has nothing to do with your business).

Be Interesting

Pinners judge the book by its cover. So, make your page visually appealing. Think of your board covers as your store front; you must intrigue your onlookers quickly so they walk in!

If you’re already on Pinterest stop by and visit the M&R Pinterest page. If you’re not, we hope to see you soon!

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