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When considering your web design, do you think about what it’s like to access your site via desktop vs. smartphone or tablet? If not, you should. It’s no secret that people nowadays access the internet using their phones and tablets more frequently than they do using laptops or desktops. The rise of smartphones and other handheld devices throughout the 2010s has completely changed how people interact with the internet, making it crucial for businesses like yours to strategize their web designs to appeal to mobile users.

To help paint a picture of how important mobile design is to the success of a website in search engine results and among users, check out these stats:

  • 92% of internet traffic worldwide comes from a mobile device. (Exploding Topics)
  • Users will abandon a website with a bad mobile design more than 50% of the time.
  • Roughly 75% of mobile users will revisit a site with a good mobile design.
  • 52% of users will avoid revisiting a website with a low-quality mobile design.
  • 67% of mobile or tablet users are more likely to follow through on a purchase if the site’s design is mobile-friendly.
  • Mobile users will only try twice to access a poorly loading website before giving up.
  • Usability is one the most important factors in determining the success of an eCommerce site, whether on mobile or desktop.

Two final stats to mention:

  • 96% of internet users (so almost everyone) have encountered a website with a neglected mobile design, so people know when a site caters to them as mobile users or not.
  • About 50% of mobile users assume that a company with a bad mobile design does not care about its customers.

Mobile-friendly design matters to your business. Here are just a couple of ways revamping your mobile design can help you attract users and gain new customers:

Mobile Web Design Advances Your UX

If you’re tired of hearing about the importance of UX and creating web designs built around your users’ experiences, that’s too bad. UX matters significantly to your site and ultimately determines if your site is useful to visitors or not.

Even if you do not prioritize your UX, it automatically plays a part in every facet of your website. Your overall UX is dictated by the characteristics of your site, including:

  • Ease or difficulty of use
  • Aesthetics that appeal or repel
  • Content that flows logically or inconsistently

Responsive Layouts Are Key to Positive UX

We’ve all visited a website on our smartphone or tablet with the same on-page design as a desktop computer. Remember how frustrating it was to zoom in on the text to read it? What about zooming in on links to:

  1. determine which you should follow to complete an action or visit a secondary page, and
  2. ensure your finger actually presses the right area of the screen to activate the link.

Sites like that do not feature a responsive layout, which is a major component of quality web design and a positive user experience on mobile. When your layout is responsive, it automatically adjusts your design to fit the screen of whatever device the visitor is using. When the design matches the screen, your visitor will have a much easier time navigating your site. Responsive design takes into account various smartphone and tablet screen sizes and allows the visuals and content to appear more clearly and be more accessible on smaller screens.

A mobile design with a responsive layout, appealing visuals, engaging content, and a well-thought flow of content will boost your site’s user experience, appeal, and the likelihood of converting visitors into paying customers.

Discover How Effective a Responsive Design Can Be. Partner with the Expert Web Designers at M&R: 478-621-4491

Mobile Web Design Boosts SEO

Google and Microsoft crawlers are constantly scanning websites and storing their findings in each of their search engines’ expansive indexes. When a user enters a search into either engine, its algorithms will rely on many indexed signals—keywords, company location, site relevance, and site usability, for example—to determine which results to present to the user.

Site usability directly affects your performance in search engines, and the search engines evaluate your mobile design (or lack thereof) to verify whether your site will be usable to a user. In fact, Google indexes mobile pages first before indexing other page designs and relies on the content of these pages to determine site relevance in the searches. Mobile design is not just something Google considers favorably anymore; it’s a determining factor in your SEO ranking.

If Google or Microsoft crawlers scan your site and discover that it is not built for mobile or tablet users, it will present your mobile-friendly competitors first in a search, regardless of the device the user is searching on, and will rank them higher above your company on the search engine results pages (SERPs).

Improving SEO performance through mobile-first web design can simply require a new responsive layout, or it can get tricky, especially if your current mobile site features content and a data structure that intentionally differs from your standard website. However, partnering with experienced web developers and designers can help make the transition as smooth and effective as possible.

There Is Nothing More Valuable Than Appearing at the Top of the SERPs, and a Mobile-Friendly Web Design from M&R Marketing Can Help Make That Happen.

Our graphic designers, copywriters, and web developers know what it takes to revamp your website and ensure it satisfies users and search engines alike. If you’re ready to boast a high-quality mobile web design, contact one of our account managers to get started: 478-621-4491.

We’ve been covering several topics about website design in our latest design series. Check out some of our most recent articles here:

And stay tuned for upcoming topics, like:

  • A Web Baker’s Dozen: 13 Website Design Stats You Should Know
  • Helpful Tips for Improving Your Site’s UX