Last week, we talked about the importance of branding the inside of your company, specifically how to get your team members passionate about your products or services. This week, we are discussing how to brand the outside of your company, which is anything and everything your customer sees and experiences! While that may sound overwhelming, it doesn’t have to be. Allow us to break down five external avenues that can strengthen your brand:
Advertising Pieces – Whether you prefer digital or print ads (or a combination of both), it’s vital that your advertising pieces accurately reflect your brand. These pieces can easily be the first time a consumer engages with your brand and decides whether to take the next step. These pieces must be professional, aesthetically pleasing, and accurately placed.
Customer Service – Your consumers will most likely talk to your team members the most. How your employees interact with your customers has a lot to say about your brand. Make sure your employees understand exactly how to handle certain situations.
Products & Services – If you believe in your products and services, it’s simple to spark excitement about them in your customers, as well! Make sure your products and services are competitively priced and meet the needs of the consumer.
Social Media – While some social platforms may be more informal than others, it provides an opportunity for you to display your brand in a personal way. From sharing resourceful information to commenting on follower’s posts, this avenue can connect with your customers in a way that other avenues cannot.
Website – Think of your website as the foundation of your brand. It holds important information that your customer will review while deciding whether to choose your company instead of a competitor. Your website should not be left to a do-it-yourself project or to a marketing company without credentials. Your website should captivate your audience while informing them of everything that encompasses your brand.
How M&R Marketing Group Can Help
Branding your company needs to be done in a creative, professional way. The outcome of your branding venture will shape your business journey! Our team of copywriters, graphic designers, account managers, and web developers have extensive experience creating, managing, and implementing a new brand. If you have any questions about how to accomplish this, we want to partner with you. Simply send us an email at and we’ll get this conversation started!