Hodges, Harbin, Newberry & Tribble (HHNT) turned to M&R to refresh its brand and online presence—not to generate more leads, but to better reflect its reputation, attract top talent, and showcase its respected leadership. Through in-depth discovery with clients and staff, M&R built a content-rich website featuring case studies, team highlights, and recruitment-focused messaging, paired with a modern logo emphasizing the HHNT name. The result is a digital presence that validates expertise, supports hiring, and communicates the firm’s standing as a trusted leader in environmental consulting.
There aren’t many companies that have earned the kind of respect and reputation as Macon, GA-based Hodges, Harbin, Newberry and Tribble (HHNT). This highly innovative team provides permitting support, environmental and engineering consulting, project management, and field ecology for large engineering projects across the US, especially in their twelve-state focus region.
For more than thirty years, the HHNT team has been helping companies succeed and maintain compliance with strict and complicated environmental regulations. In many cases, their work has become the gold standard for permit applications and other compliance matters at both the state and federal levels.
What HHNT Needed From M&R
When HHNT approached M&R in 2023, they had slightly different needs than most clients. Lead generation wasn’t actually a primary concern, since their team was at capacity and new jobs were still coming in.
Instead, HHNT was looking for help in a couple of other important areas:
- While most of their business was coming in via word-of-mouth or referrals, they wanted their site to reflect better the team’s incredible level of experience and talent in their specific field.
- They wanted a site that could be a driver for recruitment, helping environmental scientists and engineers realize that HHNT was an excellent place to work and grow.
- They were also looking to improve the visibility of the company’s leadership team, many of whom are highly respected names in their own right.
They also wanted to update their brand look, seeking not just a revised logo, but also a full suite of branded print materials showcasing their company’s value propositions.
Working With a Well-Respected Firm
As part of our deep discovery process, we took time to speak to some of HHNT’s current and former clients. The level of respect was palpable in every conversation. Even people who had only worked with the company at second hand lauded the company’s value to their business.
This position made our job both easier and a little more complicated. How do you write and design a website that accurately and succinctly reflects such high technical skill in a field as niche and granular as environmental consulting?
But we didn’t just talk to HHNT’s clients. We sat down with members of their team at every level, from their top executives to a group of new hires with less than a year on the job.
We worked hard to develop a solid understanding of an incredibly complex business and are proud to say that the hours of deep discovery paid off.
A Website That Showcases Expertise
HHNT’s value proposition is clear: they are the best at what they do.
We needed to provide proof backing up that reputation, ensuring that referrals who visited the company’s website before reaching out could see for themselves the quality of work HHNT provides.
Our content strategy focused on a few different areas:
Project Case Studies
HHNT has been involved in some incredibly ambitious and innovative projects throughout its years in business, and showcasing those projects was an exceptional means of providing social proof to an audience that demands high performance from its consultants. By highlighting especially challenging projects, we demonstrated the company’s acumen in the most convincing way possible.
Highlighting the Team
Many of the firm’s employees were mentioned by name in our conversations with some of HHNT’s most notable clients. Some were referred to specifically as “the industry’s go-to” for compliance or engineering needs. Putting those names and faces front and center not only displays the firm’s expertise, but it also ensures that when someone hears one of those names and searches for them on Google, the HHNT site will show up in the results.
Focusing on Recruitment
As a recognized industry leader, HHNT knows the importance of maintaining a solid team. The company had a strong recruitment program with colleges and universities across the Southeast, but their website wasn’t doing much to attract applications. Through long conversations with team members, we assembled a recruitment page that challenges the best and brightest among upcoming engineers and scientists to consider starting their career with HHNT.
HHNT’s New Website
HHNT’s new website includes expertise-first content and a fresh new design that reflects its position as top-tier technical experts. Since launching it in January 2025, the company has seen a steady increase in site impressions.
A New Logo to Reflect a Modern Business
Another recurring theme in our discovery of HHNT was that almost nobody we spoke to ever used the company’s full name: Hodges, Harbin, Newberry & Tribble. While the name was respected, it was also a mouthful.
Not only that, but the names included are no longer part of the firm’s leadership team. The company wanted to rebrand—not to change its name, but to force a more official shift to using the HHNT initialism instead of spelling out the whole name.
Our designers set to work developing a logo and brand look that would maintain the firm’s name recognition and respect while simultaneously putting the shorter name front and center for their audience.
The interconnected letters represent the firm’s ability to connect all phases of a project, from planning to completion. The angular “cuts” in the letters all create small forward-pointing arrows, hinting at progress and precision.
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