Consistent brand voice and messaging increases trust in your company, reinforces company values, and strengthens professionalism. You’ll want every word, product, service, and event to accurately represent your brand. Consider these three statistics about consistency among companies:
- “Presenting a brand consistently across all platforms can increase revenue by up to 23%,” according to Forbes.
- “Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation,” according to Demand Metric.
- “The top 4 qualities people use to describe why they are loyal to a brand are cost, quality, experience, and consistency,” according to Facebook.
Now that you know consistency in your brand voice can lead to increased revenue, brand visibility, and loyalty among customers, you need to know the secret to producing consistent content!
Create a “How To” Resource For Your Team
Your company likely has several people in its marketing department producing marketing pieces such as print materials, digital pieces, and more. It’s imperative that every piece of marketing that represents your company is consistent. Inconsistent branding can lead to a lack of loyalty among customers, decreased profit, and failed marketing efforts.
But, is it possible for several people to communicate as one voice? Yes, it’s possible when they have a guideline to reference!
In your guideline, provide in-depth instructions concerning how you want your team members to approach your company’s brand voice. Consider these suggestions:
- Address the “personality traits” of your brand voice
- Discuss what to avoid sounding like
- Explain the difference between voice and tone
- Give examples of acceptable/unacceptable use of brand voice
- Provide a consistency checklist
If your team members understand how to produce content that represents one voice, your company will experience more effective marketing which in turn will increase sales! Be mindful that creating this guideline might identify gaps in your marketing where inconsistency is present. Don’t ignore these gaps, as they represent weakness in your marketing that must be improved.
You’re almost done reading part four of our series on brand voice. If you haven’t already, make sure you go back and read parts one, two, and three:
- Part 1: What Is Brand Voice, and Why Is It Essential?
- Part 2: Laying the Foundation for Your Brand Voice
- Part 3: How to Bring Your Brand Voice to Life
How M&R Marketing Can Help
Our team of copywriters, account managers, graphic designers, and web developers are passionate about helping your business thrive! From creating your logo to strengthening your brand via social media, we want to be your partner for success. Are you ready to get started? Shoot us an email at [email protected]!