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A marketing strategy is a long-term approach that allows for sustainability while providing a competitive advantage.

Without establishing your buyer persona, the most important part of this process is lost. Follow three simple steps to create and implement your buyer persona into your marketing strategy.

There are multiple ways to create a buyer persona. You must choose what route will give you the best results based on your company’s needs.

Buying insight often causes the most confusion among business owners. Let’s dive into what a buyer insight profile identifies and why it’s vital.

M&R Marketing was awarded 4 Target Awards by the Georgia Society for Healthcare Marketing and Public Relations for its work on the Beverly Knight Olson Children’s Hospital donor campaign.

Advertising on Facebook can be an important piece of your digital marketing efforts, and incorporating the Facebook Pixel will help you maximize your ads’ performance.

A buyer persona is a semi-fictional representation of your very real target audience. When you don’t know your buyer persona, costly mistakes are inevitable.

You can likely recall the feeling of being silenced and the feeling of being given a voice. Both feelings are powerful and shaping, and the two couldn’t stand further apart....

A buyer persona is a semi-fictional representation of your very real target audience. It tells you who you’re speaking to in your marketing.

As the saying goes, “Content is King” and there’s a reason why that’s true! Keep reading to discover three simple tips to improve your website’s content with SEO in mind.