Blog

In our years of experience providing full-service marketing services for companies in every vertical, we’ve amassed a wealth of knowledge and insight. In our blog articles, we love to share our experience, providing tips and advice for helping you grow your business through effective marketing strategies and tactics.

This year, M&R will celebrate our 15th anniversary

Jan 03

The M&R Story may have started with two people discussing an idea over dinner, but every chapter since has been written thanks to our incredible team and...

website sessions and page views are different

What’s the Difference Between Website Sessions & Page Views?

Dec 19

In this article, we’ll discuss the difference between two key terms: website sessions and page views, and how to gain insight into your website’s performance.

Bouncing table tennis ball is on blue background.

3 Reasons Your Website Might Have a High Bounce Rate

Dec 12

There are dozens of factors that can impact your website’s bounce rate and user behavior. Let’s explore 3 of the main factors and show you how to...

woman, in the mall with shopping bags, happy

5 Practical Examples of Location-Based Marketing Campaigns for Your Business

Dec 05

Location-based marketing campaigns allow for a company to reach potential customers when they cross a virtual fence. Allow us to highlight 5 practice examples of location-based marketing...

young woman sitting outside on street using her phone

7 Tips to Leverage Location-Based Marketing in 2023

Nov 28

Location-based marketing uses your target audience’s physical location to serve relevant marketing material. Consider these 7 tips to leverage location-based marketing in 2023.

female carrying shopping bags and texting

Do Geofencing Ads Work? How to Track & Understand Campaign Performance

Nov 21

Add geofencing to your marketing strategy to reach your target audience. Once established, you can track your campaign performance in real time and enhance your results.

6 Immediate Benefits of Geofencing Advertisements

Nov 14

Geofencing advertising is a form of location-based marketing for businesses. When you create a winning geofencing strategy, you can expect 6 immediate benefits.

Map app in mobile phone to search location

Geofencing 101: The Essential 5-Step Guide to Location-Based Marketing

Nov 07

Geofencing campaigns must be wisely executed. A quality location-based marketing strategy requires planning and monitoring to maximize impact.

How to Use Geofencing to Capture Quality Leads

Oct 31

Innovative solutions like geofencing send hyper-specific advertising to mobile users, allowing you to capture quality leads and serve existing customers at the same time.

Does Social Media Marketing Work? Key Performance Indicators to Watch

Oct 17

A key performance indicator tells you if your chosen social media marketing methods are working… or not. Three important KPIs for social media marketing are reach, engagement,...