Linked In is the most popular platform for business professionals with over 200 million users and fifty percent of those users living in the United States. Here’s a look at the average Linked In user:
- Average Age – 43
- Male/Female – 54%/46%
- College/Post Graduate – 77.6%
- Business Decision Maker – 49%
- Average Household Income – $107,278
- Household Income $100K+ – 51.8%
As you can see, most professionals that you are looking to connect with are on this platform; Linked In is a great tool for the majority of your online business networking needs. So, how do you utilize this tool? The first step is to create a comprehensive profile, carefully choose your network, and remain active! Let’s break it down.
Your Profile – Your Online Resume
- Your profile is a snap shot of your experience, expertise, and achievements. It should fully highlight all three areas.
- Thoroughly fill out every section.
- Add a professional profile picture.
- Be sure to provide links to your website, blog, etc.
- Get your skills endorsed. How? Provide others endorsements and most likely you will receive an endorsement in return.
- Keep your profile up to date. Very important! If you change jobs or receive a new title, update it.
- And if your business doesn’t have a business profile, create one.
Your Network – Be Picky
- With Facebook the more friends you have the better. The same is true for Linked In, right? Nope!
- Your network is only as strong as your quality connections. There is no added value to having large network of people you don’t know.
- What quantifies as quality? You have a current or previous relationship with them. For example, if you saw them in the grocery store you would at least say “Hi, how are you?”
- So, only accept/request connections with people you have a relationship with. This will increase the value of your network.
- But, how do you connect with people you don’t know? Search for mutual connections, ask a mutual friend for an introduction, establish a relationship, and then request a Linked In connection.
Your Activity – Thirty Minutes a Week
- For thirty minutes a week you can maintain a healthy account!
- Continue to search for professionals you know
- Join and contribute to groups
- Continue to give endorsements
- Post articles from your company’s blog or other resources
Linked In is a powerful tool when used properly. Implement the steps in these three areas and you will be on the way to a profitable network for your business! Click here to get started or start following our Linked In company page here.