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Linked In is the most popular platform for business professionals with over 200 million users and fifty percent of those users living in the United States. Here’s a look at the average Linked In user:

  • Average Age – 43
  • Male/Female – 54%/46%
  • College/Post Graduate – 77.6%
  • Business Decision Maker – 49%
  • Average Household Income – $107,278
  • Household Income $100K+ – 51.8%

As you can see, most professionals that you are looking to connect with are on this platform; Linked In is a great tool for the majority of your online business networking needs. So, how do you utilize this tool? The first step is to create a comprehensive profile, carefully choose your network, and remain active! Let’s break it down.

Your Profile – Your Online Resume

  • Your profile is a snap shot of your experience, expertise, and achievements. It should fully highlight all three areas.
  • Thoroughly fill out every section.
  • Add a professional profile picture.
  • Be sure to provide links to your website, blog, etc.
  • Get your skills endorsed. How? Provide others endorsements and most likely you will receive an endorsement in return.
  • Keep your profile up to date. Very important! If you change jobs or receive a new title, update it.
  • And if your business doesn’t have a business profile, create one.

Your Network – Be Picky

  • With Facebook the more friends you have the better. The same is true for Linked In, right? Nope!
  • Your network is only as strong as your quality connections. There is no added value to having large network of people you don’t know.
  • What quantifies as quality? You have a current or previous relationship with them. For example, if you saw them in the grocery store you would at least say “Hi, how are you?”
  • So, only accept/request connections with people you have a relationship with. This will increase the value of your network.
  • But, how do you connect with people you don’t know? Search for mutual connections, ask a mutual friend for an introduction, establish a relationship, and then request a Linked In connection.

Your Activity – Thirty Minutes a Week

  • For thirty minutes a week you can maintain a healthy account!
  • Continue to search for professionals you know
  • Join and contribute to groups
  • Continue to give endorsements
  • Post articles from your company’s blog or other resources

Linked In is a powerful tool when used properly. Implement the steps in these three areas and you will be on the way to a profitable network for your business! Click here to get started or start following our Linked In company page here.

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