With roughly 81% of the US population on at least one social media platform, it’s not whether you should be on social media, it’s determining which platform is best for your company. From Facebook to YouTube, each social media platform reaches a different audience and requires a specialized approach while marketing. Before deciding which social media platform will work best in your marketing strategy, let’s look at the pros and cons of social media and what you can do about them:
The Good
Social media creates opportunities for businesses that our grandfathers only dreamed about. With a click of a button, we can get our name to people across the world. With the right marketing, we can entice our viewers to view our website, try our products, and use our services. But more than making sales, social media can provide even more benefits, such as:
- Strengthening your brand
- Reaching beyond your target audience
- Placing higher on search engine results
- Increasing traffic to your site and conversion rates
- Improved customer satisfaction; thus, improving customer loyalty
- Establishing your company as an authority in its industry
Do these benefits sound too good to be true? Fortunately, they’re not. With every post you make, you have the potential to gain all of these benefits. (Here’s how we can help you succeed.)
The Bad & The Ugly
It would be wrong to say that social media doesn’t have its difficulties. But, we would argue that with every negative action you encounter, how you react will make the entire difference. For example, when you create a Business Facebook Page, you can decide whether you want to enable the Reviews section. If you get a bad review, what do you do? Always respond with the intent to rectify the situation. This not only lets the disgruntled customer feel like he’s been heard, but it shows other potential customers that you’re doing everything you can to make the situation right. The same can be said for every other social media platform. When you create a conversation with your audience, they feel heard and their loyalty to your company will strengthen.
If you feel like you’re not reaching as many people as you’d like with your posts – be it on Instagram, Twitter, Facebook, or other social media channels – consider the following tips:
- Keep your message short and sweet.
- Always add an image to entice them to stop scrolling.
- Add a call-to-action at the end.
Do you have questions about our social media services? Give us a call at 478-621-4491, and for more helpful tips, make sure you sign up for our eNewsletter!