Service Spotlight: Our Rebranding Process

April 28, 2025

Rebranding is a high-stakes process that requires clarity, strategy, and expert execution. At M&R Marketing, we guide clients through every stage—from discovery and strategy to creative development, launch, and post-launch evaluation. Our method ensures your brand feels fresh and relevant while staying grounded in the identity your customers already know and trust.

Over the past few weeks, we’ve been talking about rebranding, and the ways a rebrand can help companies stay current in a changing market.

A rebrand is a complicated process. Your new branding has to strike a perfect balance between recognizable and new. It’s also a high stakes maneuver. A successful rebrand can catapult a business into becoming a frontrunner in their industry; a failed rebranding can have significant, even existential impacts on a company’s future.

To paraphrase from The Legend of Zelda: It’s dangerous to go alone. Take us.

When you turn to the branding experts at M&R Marketing, you can rest assured that our proven process will help guide you through your rebrand. We help you create a new identity for your business that attracts new audiences and helps keep your company looking up-to-date. Our rebrands also work to retain enough of your existing brand to avoid alienating or confusing your current customers.

Rebranding Step One: Discovery

Our first step in your rebrand is to join you on a fact-finding mission into your existing brand and your future business goals. We’ll use a variety of tools and techniques to dig deep into the project and determine what your rebrand needs to look like and what it needs to accomplish.

We complete:

In-depth conversations with you and your team about your brand and where you want to take your company in the future.
Market research to discover trends and opportunities – and to look at what your competition is up to.
Audience and customer research, through surveys and focus groups, to learn audience preferences and explore how your target audience views your brand.

When we’ve done all that, we’ll collate that information and begin developing a full-service strategy for your entire rebrand.

Rebranding Step Two: Strategy

You can try to pull off a rebranding without a strategy, but that’s an awful lot like trying to build a house from “blueprints” scribbled on the back of a napkin. When you’re rebranding, how and when you introduce your new brand is just as important as the actual branding elements themselves.

Your strategy will include a detailed breakdown of which elements we’ll be updating or creating for your rebrand:

Updated or completely reimagined logo
New brand colors, fonts, and design elements
Refreshed mission, vision, and values statements
Entirely new website built around your new brand
Replacement projects for other branded collateral

Alongside those elements, your strategy will give you a precise timeline for your new brand’s rollout. Will you announce your rebrand before launching it? Will you do your rebrand all at once, or gradually phase in new collateral? What steps will you take to ensure that your existing customers don’t get left behind? What will your launch event(s) look like?

We’ll look at your specific situation and provide a strategy that answers these and countless other questions.

Rebranding Step Three: Creative

Once we have our overall direction for your rebranding project, our team will get busy doing the creative work to bring your new brand to life:

Our experienced copywriters will work with you and collaborate internally to create a new brand voice, tagline, mission statement, and other content-based components of your brand – including content for your new site, if that’s part of the project.
Our award-winning design team will work to refresh your brand’s visual identity. We’ll update or completely reimagine your existing logo and refresh your brand’s colors, fonts, and other visual elements.
Our digital team will help you rework your social media and digital advertising efforts to ensure that your digital presence remains aligned with your new brand and positioned to introduce your refreshed identity to new audiences.
Our developers will implement your new website, including any updated features or functionalities you want to offer – ecommerce functions, digital portfolios, special interactivities, and countless others.

Throughout the entire creative process, you’ll get regular status updates from our teams and frequent meetings where we can assess the work we’ve done and ensure that we’re all still on the same page. Once you’ve approved the new creative elements of your brand, we’ll be ready to start prepping for launch.

Rebranding Step Four: Countdown

With your new brand ready for the light of day, we’ll work closely with you in the weeks and days leading up to the launch. We’ll leverage our considerable experience with rebranding to help you be ready for a smooth and seamless transition.

We know where the potential hurdles are in the rebranding process, and we proactively work to clear those ahead of time. If there’s a need for any additional collateral to make the changeover more effective, we’ll create what’s needed and get things ready for a perfect brand launch.

Rebranding Step Five: Launch!

When it’s time for your new brand to go live, we’re right there with you. The launch of a new brand for one of our clients is a big day for us, and we’re always excited to see how the audience reacts to the work we’ve done together over the rebranding process.

Rebranding Step Six: Assess and Evaluate

Just because your new brand is now out in the public eye doesn’t mean that we’re finished. As your new collateral begins working to build renewed brand recognition in your target markets, we’re watching to make sure things move in the right direction.

We use analytics, SEO performance tools, and other monitoring and assessment tools to provide you with data-based, actionable information regarding your rebranding’s effectiveness. We use this data to provide you with trusted guidance on what’s working well and what might need to be revisited.

When our tracking identifies an issue, we’re ready to make a pivot into a new and more effective direction.

Time for a Rebrand? We’ve Got You Covered. Call Today: 478-621-4491

Give us a call today at 478-621-4491 to hear from one of our Sales team members about how M&R can make your rebrand strategic, intentional, and—above all—effective for your business.

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