If you’re not taking advantage of Facebook ads, you need to start… right now. Not only because it is very likely that your competition is using them, but also because they can benefit almost every industry on the planet! From running ad campaigns to measuring success via Facebook Pixel, this form of advertising can help you re-target interested parties and help you reach your target audience.
What are the different types of Facebook ads?
Facebook created different types of ad campaigns to choose from so companies can maximize the opportunity to reach their goal. Whether your goal is to get more page likes or drive traffic to your website, you can create a Facebook ad campaign to accomplish your goal. Here are 11 types of Facebook ads from which to choose:
Acquisition Ads – This type of ad campaign focuses on helping your business acquire new customers. Whether that means introducing them to your product or encouraging them to download your app, this ad campaign can help you accomplish that.
Brand Awareness – Familiarity leads to comfort, and comfort leads to trust. You want to familiarize your target audience with your brand, so they become comfortable enough to trust your products or services. Hello, brand awareness campaigns!
Engagement Ads – Do you want existing users to engage with your website or app? Encourage them to do so with an engagement ad! Depending on what industry you’re in, your ad’s call-to-action will tell them what to do; for example – Shop Now, Play Game, Listen Now.
Event Promotions – If you have an event that you want people to attend, run an event promotion campaign! Be specific with your content so they have all the information they need in one spot. Don’t make them search for information like time, place, and date.
Lead Generation Ads – This type of ad campaign directs customers to a landing page where they can submit their contact information. This helps your company build your eNewsletter audience, customer database, etc.
Localized Ads – Your standalone coffeeshop in Downtown Macon doesn’t need global ads like Starbucks or Dunkin Donuts. But, it could thrive off localized ads which target your local community! These ads are great to let people who are in close proximity to your shop that you’re here and ready to serve them a delicious cup of joe.
Offer Promotions – Most consumers love a great deal or getting something for free. If you’re offering a promotion, tell them about it with a post promotion ad! Your call-to-action should take them to the right page on your website so they can learn more about the promotion or make a purchase.
Page Likes – This type of ad campaign is great for new companies or those who wish to increase their social following. It’s a simple conversion that most interested parties won’t mind completing. Once they’re following your page, they will see your organic posts.
Post Promotion – There are certain posts that do better than others; for example, offering a deal or employee spotlight. You can promote these posts to reach more interested parties!
Website Clicks – Whether you launched a new website or you’re completely new to the industry, a website clicks campaign can help drive traffic to your website. It lets people know you’re there without needing them to convert.
Website Conversions – A website conversion ad campaign aims to convert users on a specific page of your website. For example, if you are offering a new pool accessory on your eCommerce website, your call-to-action button will take them directly to that page, prompting them to make a purchase.
How can Facebook Pixel help measure success?
“The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website,” according to Facebook. That’s a jam-packed sentence! Implementing Facebook Pixel can have massive benefits if applied correctly. Let us explain:
In your Facebook Ads Manager, you can create a custom Facebook Pixel code that must be placed on your website. Once on your website, the code will track the actions taken by your website visitors such as clicking on certain products, browsing specific service pages, or signing up for an e-Newsletter. Once the Pixel logs that action, it will serve that individual a Facebook ad. (Yes, you can serve different Facebook ads to people who complete certain actions!) This allows you to re-target people who have already shown interest in your product, service, or company. Take a look at other benefits of Facebook Pixel:
• Ads are Being Shown to Interested Parties
• Allows You to Track Conversions
• Analyze & Measure Your Ads Success
• Create Custom and/or Lookalike Audiences
• Drives More Sales
Facebook Pixel closes the gap between your website visitors and Facebook users. By implementing Facebook Pixel, you can re-target your website visitors by showing up on their Facebook account! We learned in part one of this series that people need roughly 7 touchpoints with a company before acting on their interest (converting). Once they’ve visited your website and they see your Facebook ad on their newsfeed just minutes later, they’re on their way to hitting that lucky #7.
Partner with M&R Marketing for Your Facebook Ad Campaigns!
Facebook ad campaigns can take your company to a new level. They can target existing customers or reach your target audience when created and implemented correctly! If you’re interested in running Facebook ads and need a team of professionals to do it for you, give us a call. We want to hear your goals and create an ad campaign for you that can help you meet that goal! Talk to us today about your social needs: 478-621-4491
Stay tuned for part three of this three-part series about Facebook ads:
- Part 1 – Understanding How Facebook Ads Work & Their Benefits
- Part 2 – Identifying the Different Types of Facebook Ads & Utilizing Facebook Pixel to Measure Success
- Part 3 – The Inside Scoop on Writing Great Facebook Ad Copy & Choosing the Perfect Image