Although print advertising is far from dead, it’s no secret that digital advertising has boomed over the last decade and is continuing to evolve each day. Leading this charge is, unquestionably, Google. Google offers a variety of advertising formats to help you spread the word about your products and services.
In this series, we will discuss in-depth how your business can benefit from using Google Ads. This series will cover:
- 5 Ways Your Business Can Benefit from Google Search Ads (current article)
- 5 Advantages of the Google Display Network
If you have a smartphone or use a computer on a regular basis, chances are you use Google’s search engine regularly. Whether you’re searching for a new restaurant, a swimsuit for the summer, or an attorney, Google instantly provides results that match your search. With Google’s Search Network, business owners can take advantage of this by bidding on terms related to their products and services, causing Google to deliver an ad for your company to people looking for what you offer. We’ve put together 5 of the biggest reasons your company should be using Google search ads. Check them out:
1. Simply Put – People Use Google
Here are some quick statistics on the widespread use of Google*:
- 2+ Trillion Searches Per Year
- 167 Billion Searches Per Month
- 5 Billion Searches Per Day
- 3.8 Million Searches Per Minute
- 63,000 Searches Per Second
It’s by far the most widely used search engine, and it has become the go-to source for information over phone books, newspapers, and even other search engines. An enormous percentage of your potential customers are using Google every day. By using Search Ads, you can make sure you show up in front of them when they’re searching for your services.
2. Search Ads Are the Quickest Way to Page 1 of Google
In a perfect world, creating an engaging, lightning fast, mobile-friendly website with great content would get you to the top of the Google search results as soon as you sent it live. Unfortunately, this just isn’t the case. SEO is absolutely crucial for your long-term success, but it can take months to see the fruits of your (or your web developer’s) labor pay off with your name showing up organically on page one. Google Ads, and Search ads in particular, can get you to the first page within an hour. While you should absolutely work on improving your SEO, Google Search Ads are your shortcut to page one.
3.Your Competitors Are Using It (and They’re Bidding on Your Name)
In 2019, you probably have more competitors who are using Google Ads than aren’t. A few quick Google searches for terms relating to your business or services will give you some insight into which competitors are benefitting from Google Search Ads. Even if you’re #1 or #2 on the SERP (search engine results page), your competition’s ads can and will show up before you. But they’re not just bidding on words and phrases you care about – they’re also bidding on your name. That means when someone Googles your name, there’s a good chance the first result is an ad from your competitor (or competitors). While a good percentage of people will scroll until they find you, there will inevitably be some who click the first relevant ad they see. This means those competitors who are bidding on your name are taking clicks away from you. By taking clicks, they’re taking potential customers.
4. You Can Scale and Control Your Costs Based on Your Budget
Controlling your budget is (usually) as simple as setting a daily budget based on what you want to spend. Whether you need to budget for $5 per day or you can afford $100 per day, you’re in control. It’s important to note that the cost per click (CPC) varies between industries and locations. For example, an apartment complex advertising for more tenants may have a CPC of $2, while a personal injury attorney could be looking at a CPC of $75. You’ll want to do some research before you get started to make sure you budget properly – setting up a bid or daily spend of $3 when the keywords you’re targeting are $6 per click won’t get you very far. If you need to set your budget a little higher to get clicks, you can still easily control your spend by going in and pausing or adjusting your budget at any time. It only takes a few seconds, so you can make changes on the fly.
5. Search Ads Are More Visibly Engaging Than Organic Listings
Another direct advantage that your Google Search ads can have over your organic listings is that you can add features called “extensions” to make the ad visibly more engaging. By adding a call extension to your ads, they can show up with your phone number. Sitelink extensions add helpful links below your ad, giving viewers even more reasons to click. If your company has an app, you can utilize an app extension (although, you also have the option to create an app campaign) to give viewers an option to download your app. Structured snippet extensions allow you to list your amenities, industries, and more in a clear, concise way. There are multiple extensions for you to take advantage of when you create a search ad. Not only does each extension make your ad stand out more, it gives people more options and reasons to click your ad and connect with you.
If you’re ready to start taking advantage of everything Google Ads has to offer, setting up your account is easy. Google provides a helpful sign up resource so you can get your campaigns running as quickly as possible. If you don’t have the time to set up or run your account, M&R Marketing specializes in Google Ads. We are an experienced Google Partner with multiple certified users, and we’re ready to help you begin benefiting from Google Ads.
In part 2 of our Google Ad series, we’ll discuss the advantages of Google Display Ads and how you can best utilize them for your business. If you’d like to learn more about how we can help just give us a call today at 478-621-4491 or drop us a line!
* Source: Search Engine Land