The Importance of Keeping Your Digital Marketing Current

When you launched your new website or social media platform, you made an important marketing investment. If you recognize the value in utilizing these resources to engage your leads and clients but don’t have the time to maintain them properly, then this article is for you.

Imagine visiting the website of a highly-reputable company only to find their most recent blog or news article is from 2015. Or, imagine scrolling through a company’s Facebook page to find that their last post was a month ago and comments were left unanswered. This makes a negative impression on the visitor.

When you publish up-to-date, industry-related news on your website or social media accounts, your company is impacted in four important ways:

  • Increase your market share within your industry
  • Drive traffic to your website
  • Improve client retention
  • Increase referrals

We can save you time, gain you new clients, and increase your profit.

We know you have important work to do, and that work demands all of your attention and time. By allowing M&R to develop your blogs and manage your social media, you are saving precious time and gaining more clients – a win-win scenario.

Dr. Jeffrey Langford of Langford Allergy has gained new patients, saved time, and extended his digital footprint:

“When I launched my allergy practice in 2014, I partnered with M&R to establish my branding and begin advertising. They’ve been an important part of our team since day one, from creating our website and branding to managing our social media, blog, and advertising. I continue to see the value in their services.

M&R’s social media and blog management saves our team a lot of time; even though it’s a priority, if it’s left to us it will get overlooked and become outdated quickly. I’m still able to contribute when I want to, but the burden and responsibility is on M&R, not my staff. They manage our Facebook advertising as well, which has allowed us to reach our 5 locations more uniquely. M&R also writes our blogs each month, which has improved our Google ranking and provides great resources to our patients.

I have been very pleased with my return on investment through M&R’s services. A lot of our patients say they found us through a Google search and on Facebook. M&R understands our practice and our market, and I have a great deal of trust in their services – they’ve allowed us to focus on what we do best.” – Dr. Jeffrey Langford, Langford Allergy

Dr. Langford has a very active practice with 5 locations throughout Middle Georgia, so it’s important for him to have a trusted team that is overseeing his marketing.

Our management services provide value to your business in several ways:

  • A monthly blog article creates fresh, insightful content that can be used across all of your promotional channels – eNewsletter, Facebook, LinkedIn, Twitter, and more
  • Monthly articles increase the opportunity to engage both leads and customers on diverse platforms and extends your brand’s footprint
  • Consistent use of your marketing platforms, including your website and social media, can instantly differentiate your company from the competition
  • As you interact digitally with your clients, you will begin to stay top-of-mind and improve your retention rate and increase referrals
  • You will gain a team of people – a graphic designer, account manager, and copywriter – focused on your return on investment

How does the process work?

For blog development, we create a blog strategy that focuses on relevant information that your customers want to read. Every single blog will improve your Google ranking and drive traffic back to your website and the services you offer. When your potential client is exploring your website, he will come across well-written, insightful blogs that show a deep understanding of your industry. He will feel even more confident in choosing your business because he sees your leadership within the industry. Plus, allowing us to write and publish your monthly blogs erases your burden to keep an updated website!

For social media management, we also create a strategy that focuses completely on your services, your brand, and your target market. We post multiple times a week and manage all communication. We will brainstorm, create, and post for you so you can spend time with your clients face-to-face. While you handle the in-person communication, we’ll handle your online presence.

Even better news? You can be invested in the process as much or as little as you want. We welcome any feedback and ideas concerning blog topics or social media posts. But, if you want us to handle every aspect of development and management, we are more than willing and capable to do so. Are you ready to get started? Give us a call at 478-621-4491. We look forward to working with you!

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