The LowdownFounded in 1836, Wesleyan College was the first college in the world chartered to grant degrees to women. Centrally located in Macon, Georgia, Wesleyan sits on a beautifully protected 200 acres.
Wesleyan College was seeking a partner to offer a comprehensive evaluation of their marketing efforts and assist with developing a year-long campaign to improve recruitment, retention, and brand awareness.
Through interviews, surveys, research, and discovery, M&R created a comprehensive, 12-month marketing plan for Wesleyan College. The plan included detailed recommendations on how to effectively reach Wesleyan’s primary and secondary target markets. Strong emphasis was placed on the primary target market for Wesleyan – high school females. A combination of digital, traditional, internal, and grassroots recommendations make up the plan.
This plan included interviews with current students, alumnae, faculty, and school leadership. It also included eight survey groups:
- Prospective students
- Prospective students who chose another school
- Current students
- Faculty and staff
- Middle Georgia community
- Young professionals
This discovery phase provided tremendous clarity on where Wesleyan should focus to create the most impact in class recruitment.
“Choosing M&R Marketing to assist with Wesleyan College’s marketing and branding efforts was a great decision. The team is sharp, clever, and creative. Their personal attention and customer service are second to none. We are enjoying the relationship and look forward to continuing the partnership in the future.”
Mary Ann Howard
Director of Communications