Wesleyan College
Founded in 1836, Wesleyan College was the first college in the world chartered to grant degrees to women. Centrally located in Macon, Georgia, Wesleyan sits on a beautifully protected 200 acres.
The Need
Wesleyan College was seeking a partner to offer a comprehensive evaluation of its marketing efforts and develop a year-long campaign to improve recruitment, retention, and brand awareness.
The Solution
Through interviews, surveys, research, and discovery, M&R created a comprehensive, 12-month marketing plan for Wesleyan College. The discovery phase included assembling eight survey groups:
- Prospective students
- Prospective students who chose another school
- Current students
- Alumnae
- Parents
- Faculty and staff
- Middle Georgia community
- Young professionals
This discovery phase provided tremendous clarity on where Wesleyan should focus to create the most impact in class recruitment. With this new insight, M&R Marketing helped position Wesleyan College for long-term success.
Our solutions included:
- Business Growth & Strategy
- Digital Advertising
- Graphic Design
- Photo & Video
- Social Media
The Results
Our comprehensive marketing plan included detailed recommendations to effectively reach Wesleyan’s primary and secondary target markets. Our recommendations placed a strong emphasis on the primary target market for Wesleyan – high school females. A combination of digital, traditional, internal, and grassroots marketing tactics make up the plan.
From the Client
Choosing M&R Marketing to assist with Wesleyan College’s marketing and branding efforts was a great decision. The team is sharp, clever, and creative. Their personal attention and customer service are second to none.
