Evergreen Propane
Founded in 2012, Evergreen Propane is a family-owned and -operated propane, outdoor power, and tankless water heater retailer. Its first location opened in Forsyth, Georgia, and it has since grown to four locations to better serve Middle Georgia customers. Evergreen specializes in the sale, service, and installation of propane tanks, lawn equipment, and tankless water heaters for homeowners and businesses across Middle Georgia.
The Need
Evergreen Propane first approached M&R Marketing with two needs. The first was to increase brand awareness in its service areas by positioning the company as a full-service propane and outdoor power company. The second need was to boost the sales of propane tanks and tankless water heaters. Whatever solutions we needed to come up with, they all needed to reach residential and commercial audiences.
The Solution
M&R Marketing evaluated Evergreen’s options and began creating a comprehensive marketing plan that included a one-year strategy. We thoroughly researched the target audience’s psychographic and demographic insights and provided recommendations that would optimize Evergreen’s current marketing efforts to reach its goals.
With our recommendations in place, the Evergreen team partnered with M&R to build a new website, create graphic designs for print materials, and target its digital audience through a Google Ads strategy and landing page.
Our solutions included:
- Marketing Plan
- Website
- Graphic Design
- Google Ads
Results
Evergreen Propane now boasts a user-friendly, easy-to-navigate website that showcases its expansive capabilities and diversified inventory.
The site utilizes clear calls to action that take the user through the relevant residential or commercial buyer’s journeys and generate conversions. When first launched, the Google Ads strategy and print materials acted as tactics to reach Evergreen’s additional goal of promoting specific products and highlighting its high-quality inventory. Now, these tools and others continue to inform audiences of the products and services they can expect and incentivize them to choose Evergreen Propane over their competitors.
Digital Marketing
Google Ads and Facebook Ads have been outstanding digital services for Evergreen throughout the years (with a few expected ebbs here and there).
Google Ads – 2022
Google Ads – 2023
8.1K clicks (search and display)
10% clickthrough rate on search (industry benchmark is 2.44%)
2.6K conversions (search and display)
22.43% conversion rate on search (industry benchmark is 2.7%)
Google Ads – 2024
8.8K clicks (search and display)
11.43% clickthrough rate on search (industry benchmark is 2.44%)
3.4K conversions (search and display)
21.34% conversion rate on search (industry benchmark is 2.7%)
Facebook Ads – 2022
109K users reached
7.2K clicks
$0.52 average cost-per-click (industry benchmark is $2.93)
Facebook Ads – 2023
32.6K users reached
1.2K clicks
$0.59 average cost-per-click (industry benchmark is $2.93)
Facebook Ads – 2024
48.5K users reached
4.7K clicks
$0.50 average cost-per-click (industry benchmark is $2.93)
From The Client
“Evergreen Propane was established in 2012, and our marketing materials and website were outdated.
After trying a large corporate marketing company, we just didn’t feel like it reflected who we were. So glad we called M&R Marketing! They took the time to get to know “who we are”, built a relationship, and then created our website to reflect that. Also, the team built a strategy that fit Evergreen, not just a cookie-cutter plan. M&R Marketing is definitely who I would recommend to any size business.
We trust the whole M&R team.”
– Debbie Busbee, Chief Executive Assistant
