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BTV Systems

Commercial Security

BTV Systems is a commercial security company, offering complete security and life safety systems to clients in Georgia and South Carolina. As a full-service company and integrator, they provide consultation, design, installation, and maintenance of HD video surveillance, HD displays, access control, fire alarm systems, and security systems. BTV’s clients are wide ranging and include schools, banks, offices, warehouses, and more.

The Need

BTV Systems first approached M&R in 2013 for a custom website and help implementing their social media presence and digital campaigns. In addition, BTV wanted custom tradeshow banners designed by our in-house production team.

The Solution

For our first project in 2013, M&R got to work creating a 23-page website that highlighted all BTV Systems’ services and capabilities. Their site is comprehensive, easy to navigate, and user-friendly for both prospective and current clients.

Our banners boasted a clean design with BTV’s logo and an eye-catching list of their services, helping draw attention to their booth at tradeshows and other events.

Since our initial work for them in 2013, BTV Systems has depended on M&R for numerous print, digital, and advertising projects. We have provided a range of branding materials, eNewsletters, social media management, Google Ads and geofencing management, and much more. M&R has been their go-to resource for marketing solutions that perform above and beyond expectations.

Our solutions include:

  • Blog Development
  • Digital Advertising
  • eNewsletters
  • Geofencing
  • Print Materials
  • SEO
  • Social Media
  • Web Hosting
  • Website


Digitally speaking, BTV’s Google Ads and geofencing campaigns have been outstanding for brand awareness in 2021. Their Google Ads received nearly 1.4 million impressions, while their geofencing campaign generated nearly 870,000 impressions from businesses around Macon and the Middle Georgia area. That’s a total of over 2.2 million impressions in 2021! Plus, these campaigns drove 19,000+ users to their landing pages.

2021 Google Ads Results:

1,385,559 Impressions
17,723 clicks
397 conversions
4.75% search network conversion rate (the industry average is 3%)

2021 Geofencing Results:

869,149 impressions
1,341 clicks
0.15% clickthrough rate