Allied Business Systems
Founded in 1978, Allied Business Systems (ABS) is a consumer finance software developer that provides custom solutions and compliance expertise to consumer financing companies across the country. ABS primarily focuses on offering lending solutions—like its loan origination software, absVision—that simplify and streamline the lending process for both borrowers and loan officers or company team members.
The Need
In 2018, ABS was under new leadership and approaching its 40th anniversary, and the company was looking to enter its next chapter with a fresh, updated brand. ABS wanted to rebrand itself from the ground up. As a member of the financial software industry, it needed its brand to clearly communicate its commitment to modern, cutting-edge technology. The goal of the rebrand was to boost the company’s position in its evolving market.
The Solution
M&R Marketing dove deep into conversations with ABS’ leadership team to ensure we fully understood its goals following the rebrand. Once goals and strategies were established, we reimagined ABS’ messaging, logo, website, print materials, and all other marketing collateral. Our marketers created and implemented a comprehensive marketing plan around the rebrand that focused on its growth within the financial services sector.
Our solutions included:
- Business Growth & Strategy
- Digital Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Management
- Website Development
The Results
Since partnering with ABS, the company has continued to increase software installs year after year. It has also grown in company size. By bringing in M&R Marketing as a trusted marketing partner, its team was able to strengthen their internal focus on software development and sales, allowing M&R to handle the brunt of ABS’ external marketing efforts.
From the Client
We contacted M&R Marketing to rebrand our company and create a new website that matched our high level of service and products. M&R designed our beautiful new logo and color palette and created a stunning, user-friendly website incorporating our new branding. M&R’s designers even created an eye-catching new booth for tradeshows, drawing attention to our excellent services and allowed us to find new customers at a national conference. Working with the creative team has been wonderful, and we’ve seen proven results because of the new strategies implemented by M&R. The digital advertising strategy with social media, geofencing, and Google expanded our name recognition, allowing us to reach even more customers. I strongly recommend their services to any business interested in growing and expanding their customer base.
– Miranda Price, Director, Business Development
