We’re continuing our blog series to give you an inside look at M&R Marketing. In our last article, we discussed how our company has expanded and evolved since our founding in 2008.
Now, we want to give you an inside look at our ever-growing departments.
Full-Service Agency, Expansive Departments
M&R is a full-service marketing agency. This means we have in-house experts for all facets of your project. Our team of marketers, designers, developers, digital strategists, and writers all interact with your project and work hard to achieve your goals.
This week, we’re taking a look at our copy and digital department and how these teams work in our proven process.
Our Proven Process
Every project at M&R Marketing goes through the following steps:
M&R will discover your story, values, target market, and goals.
M&R will develop a strategic solution based on your needs.
M&R will cascade your vision and project goals to our team.
M&R will create and launch your strategic solutions to market.
M&R will evaluate the solutions to determine if goals were achieved.
Let’s take a look at how our copy and digital department fit into this proven process.
How Our Copy Department Works
M&R’s copy department consists of talented writers who are passionate about sharing your business’ story. A copywriter interacts with almost every project at M&R, and the copy team is often the first to engage in the “create” phase of our proven process.
Our writers meet with our account managers, who are responsible for communicating your vision for the project. Oftentimes, our writers will meet with your team to discuss project goals and discover more about your target audience, brand voice, and more. All content is created with your specific strategy in mind.
Some services our copywriters perform include:
- Business/Product Name Development
- Print Material Content Development
- Tagline Development
- Video Script Development
- Website SEO Content Development
How Our Digital Department Works
M&R Marketing has offered digital marketing services for years, but we recently created a dedicated digital department to focus solely on its growth. M&R Marketing is a Google Adwords partner, and we’re up to date on the latest trends and advancements in the digital realm.
Our digital team frequently interacts with all five phases of our proven process.
Our digital team meets with you to discover your business’ target market and digital goals.
M&R’s digital team develops a digital marketing strategy to reach your goals.
Our digital team meets with M&R’s designers, developers, and writers to communicate your vision on your digital projects.
Our digital team creates digital content and advertisements to launch your campaign.
We evaluate the digital campaigns and projects to determine if goals were achieved.
Some of our digital services include:
- SEM (Google Ads, Bing Ads)
- Social Media Strategy & Management
- Social Media Ads
- Blog Strategy & Article Development
- Listings Management