5 Reasons Every Business Needs a Writer

Few things in history have held power like the written word. Through the stroke of a pen, wars ended, lives changed, and freedom was granted. The written word continues to hold importance as the world transforms and develops. Every business can benefit from this craft, as every word written can impact the overall feel and purpose of your company. Here are a few ways a professional writer can benefit your company:

Brand Messaging

Your brand is the heartbeat of your company. Everything that is created stems from your brand. You’ll want every piece of information, product, service, event, and everything in between to accurately represent your brand. One incredibly important way to do that is through consistent messaging. After you hire us to develop your brand, we roll up our sleeves and get to work. Our professional writers will study your brand to ensure they are accurately representing your company with every word they write. Consistent brand messaging increases your client’s trust in your company, reinforces your brand, and strengthens your professionalism.

Social Voice & Management

Statistics recently surfaced that roughly 81% of Americans have an active social media presence. If your company doesn’t have a social media account on platforms such as Facebook, Instagram, YouTube, and LinkedIn, now is the time to create one. But, creating a profile and posting sporadically will do more harm than good. To take advantage of everything social media has to offer, you must give it time and attention daily. We understand that most business owners don’t have hours to set aside each week to focus on social media. That’s where we come in. Our social media specialists create posts that accurately reflect your brand. These posts entice your readers to learn more about your company, products, and services. Additionally, our specialists respond to every comment and message that a client publishes. This inevitably builds relationships with your customers and personalizes your company.

Website Content

A beautiful, well-designed website is essential in today’s technology-driven world. Potential customers appraise your company within seconds after arriving at your website. But, the most professional website will fall short if the content lacks depth and purpose. After asking in-depth questions and discovering your company’s story, purpose, products, and services, our writers will create website content for your business that accurately reflects your brand. Your website must be a masterpiece, as most everything associated with your company will drive traffic toward your website. In addition to well-written website content, your company needs to be accurately represented anywhere it is on the web (advertisements, videos, social media, etc.).

Print & Digital Material

When your company uses print and digital material to spread important news, you can be confident that your target area is saturated. You may be tempted to spend most of your resources on digital material since so many people are online. But, you don’t want to forego creating print material, as the benefits of print material are plenty. The M&R writers know exactly what information to put on both print and digital material to maximize space and reach the most amount of people. Our graphic designers create the piece with expertise and originality. These pieces strengthen your brand, as every piece is created with your company in mind.

SEO

An estimated 750 million websites share space on the web. However, when a person uses search engines to find information, it provides only the most relevant results. A search engine, such as Google, uses its “spiderbots” to crawl the Internet to find websites that have direct SEO correlation. Most individuals do not look past the first page of the search results. Therefore, it’s imperative for your website to show up on the first page. Our writers conduct intensive research on SEO keywords and implement them into your social media, print and digital material, website content, and more. Without SEO keywords accurately implemented into your content, your company will not be findable to potential customers.

How M&R Marketing Group Can Help

When you choose the M&R copywriters to create your content, you can rest assured knowing that you have the best team of people working for you. Your content development deserves an extensive amount of time and attention from a group of passionate people. Are you ready to get started? Shoot us an email at [email protected]!

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