Unsurprisingly, YouTube is the second most visited website on the internet, trailing only Google. It has grown year over year since its inception in 2005, with a significant increase over the last several years. With over 2 billion logged-in monthly users, YouTube has arguably become the most popular source of entertainment in the United States. In fact, a recent study by Pew Research found that 73% of adults regularly use YouTube! YouTube is simply one of the best ways to get your brand in front of the right audience. The M&R team is highly experienced with Google and YouTube Ads. We’ll work closely with you to determine the best video content for your YouTube advertising and how best to reach your targets.
What’s So Great About YouTube Advertising?
- You have more control over who sees your YouTube Ads than traditional television ads. Targeting options include choosing your audience demographics, the topics of the videos your ads show on, and even the specific channels you want your ads to show on!
- Because YouTube Ads are a piece of Google Ads, they can be easily paused or updated at any time with ease.
- YouTube Ads offer real-time statistics and analytics that help us make necessary adjustments quickly. You can also see the exact results your ads have gotten.
- There’s far less waste with YouTube ads – if you want to focus specifically on men ages 25-35 with an interest in cars, we can do that!
- When running YouTube Ads, you’ll be charged by the view (cost per view or CPV) rather than the click. A view is only counted if at least 30 seconds of your video (or the duration of the video if it’s under 30 seconds) is watched.
- Your YouTube Advertising isn’t just for views – it can still send people to your landing page(s), just like your other Google Ads campaigns.
M&R will discover your story, values, target market, and goals, as well as your current video content
M&R will develop a strategic solution based on your needs and goals, as well as strategizing video content if none currently exists
M&R will cascade your vision and project goals to our team
M&R will create and launch your campaign through Google Ads (YouTube Ads are served through Google)
M&R will evaluate the solutions to determine if goals were achieved
Our Commitment to You
You should know something. Our creative, strategic work comes with a commitment that we take very seriously: our entire team is obsessed with the success of your brand and will serve as a non-biased partner for the growth of your company. Here’s why that commitment matters.