Social media has become a staple of life for billions of people. In fact, the average person spends about 2 hours and 23 minutes on social media platforms and apps. With an average awake time of about 15 hours and 39 minutes, that’s 15% of a person’s day spent on social media! Naturally, this makes social media platforms fantastic places to advertise. The M&R social media team will set up your account, write and design your ads, then launch and manage them on a monthly basis.
One of the primary reasons social media advertising is such a great tool is how many different ways the ads can be used. Social media ads can be for increasing engagement with your content, building brand awareness, sending traffic to your website, selling your products, growing your following, and more! We’ll work closely with you to determine your advertising goals and the best way to meet those goals.
What Platforms Should I Advertise On?
If you’re interested in social media advertising, one of the first things the M&R team will help you do is determine what platforms are right for you. Choosing the right platforms is crucial for maximizing your results. Some of the top social media platforms include:
- Facebook: Although Facebook’s popularity has declined with Gen Z, it still has more active users than any other social media platform. If your company’s primary target is people in their 20’s or older, Facebook is likely a good option.
- Instagram: Is your business very visual and product focused? Instagram may be the perfect place to advertise, especially if your target audience is 20-30-somethings.
- LinkedIn: If your company is B2B or your target audience is professionals, LinkedIn is likely where you need to be advertising. It has the most robust professional targeting of any social media platform.
- Twitter: While it may not have quite the reach of Facebook or Instagram, it’s used by a wide variety of people and could be a great place to advertise your products or services.
How Does Social Media Advertising Work?
Each month, our award-winning graphic design team will design quality ads that meet the exact specifications of the social media platform you’re advertising on. Our digital strategist will set your ad up with whatever goal is most important to you – sending clickers to your website or a specially designed landing page, growing your page following, sharing your brand with as many people as possible, and many more. Most social media advertising operates on a PPC (pay per click) model, meaning your ads will only be charged when someone clicks on them!
M&R will discover your story, values, target market, and goals
M&R will develop a strategic solution based on your needs and goals
M&R will cascade your vision and project goals to our team
M&R will create and launch your Social Media Advertising campaign(s)
M&R will evaluate the solutions to determine if goals were achieved
Our Commitment to You
You should know something. Our creative, strategic work comes with a commitment that we take very seriously: our entire team is obsessed with the success of your brand and will serve as a non-biased partner for the growth of your company. Here’s why that commitment matters.