This article was last updated with relevant content in August 2024
Whether your business is brand new or generations old, creating a strategic marketing plan to grow your business is vital for success.
One resource that is still often overlooked in a marketing strategy is LinkedIn: the network for professionals. It not only increases clientele and expands your network, but it also connects you to other business-minded people who can contribute to your success.
Adding LinkedIn to your marketing strategy is a pivotal move toward a successful business.
Managing a LinkedIn page means more than maintaining a strategically written business profile, however. You can advertise, participate in groups, post status updates, invite others to join your network, and much more. If you manage your LinkedIn account with expertise, you can work to grow your customer base, drive conversions, and even strengthen your team.
Consider the following benefits of creating and maintaining a LinkedIn profile for your business:
LinkedIn Provides a Business-Friendly Social Platform
Unlike other social media platforms that evolved to serve businesses, LinkedIn was created with businesses and professionals in mind. Its algorithm is simpler than those of other platforms, such as Facebook and Instagram, allowing your reach and presence to extend further via your online community. But that doesn’t mean social interaction is minimal.
Active LinkedIn users increase their social interaction while maintaining a professional, business-oriented presence. While it’s still a hotspot for referrals and resources, it also offers space for businesses and business-oriented people to present more personality while maintaining professionalism.
LinkedIn Increases Professional and Personal Credibility
In the business world, LinkedIn is still relatively untouched compared to Facebook—there are 310 million active LinkedIn users as of 2023, but Facebook has over 3 billion active users. This statistic alone shows that not many businesses are consistently focusing on LinkedIn as a primary social channel.
This is great news for your business, as it offers a space that is unpolluted by information overload.
Facebook is saturated with business pages vying for their audience’s attention, and there is nothing wrong with that. In fact, more than 70% of Facebook users look at local business pages once per week, and 19% of shoppers search Facebook first. Plus, 78% of American users report discovering products or services to purchase through Facebook.
A business’s success on Facebook makes sense because it is where the largest social media-based audience is. However, maintaining an active presence on LinkedIn offers a different but still highly valuable success rate for businesses, especially for those who operate with a B2B model.
Check out these facts and stats from 2023:
- 82% of B2B companies report having the greatest success on LinkedIn.
- Brands are most confident in LinkedIn as a platform for advertising.
- Businesses see conversion rates double when using LinkedIn marketing tools.
- Engagement rates are two times higher when using LinkedIn’s marketing tools.
- 40% of B2B companies report obtaining high-quality leads by using LinkedIn.
Maintaining a business profile on LinkedIn that utilizes LinkedIn’s marketing tools is a fantastic way to grow your business. Pairing that with an active personal profile further increases your business’s credibility. No matter the platform, social media is designed to humanize a brand or company. When audiences connect a person—or even a team of people—to a business or organization, they are more likely to develop a sense of trust with the business, increasing their likelihood of relying on the business for solutions.
If you post three to five times a week on your personal account, you will stand out from your competitors. It’s important to note that your business page and personal page must have consistent, thought-provoking posts. By posting on your business profile, you are establishing authority in your field. By posting on your personal profile, you are creating a more intimate connection with your followers that will ultimately earn you more business.
Directs Traffic to Your Website
Your three to five weekly posts should include a link that redirects the reader to your website for more information. Research shows that the referral traffic to a website from LinkedIn has a lower bounce rate, a higher number of pages visited, and a longer time on site than other social channels.
Several ways you can direct traffic to your website include:
- Posting about a new product
- Sharing articles
- Uploading company photos
And the list goes on.
Ready to Unleash the Power of LinkedIn? Let M&R’s Social Pros Show You How. 478-621-4491
If you’re ready to increase your marketing success, our digital experts can manage your online presence through social media management. Not only can LinkedIn management and advertising improve your engagement rates on the platform, but you can also watch your customer base grow and your business thrive even more. We also offer management for Facebook and Instagram, so talk to us about gaining more through your social media.
Give us a call or shoot us an email at hey@mandr-group.com to get started. We look forward to partnering with you!
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