In today’s visual world, people are attracted to high-quality images that capture their attention. Endless blocks of words will often discourage your target audience from sifting through the information. But, when high-quality images are scattered throughout the intriguing information, the viewer is invited to explore the content. Discover the benefits of using professional photos on your website, social media platforms, and marketing pieces:
Professional Photos Personalize Your Company
Real people are the fuel to every company. But, how often does your target audience see the people who make up your business? When you personalize your company, you are making yourself relatable to your clients. There are several ways you can accomplish this:
- Post staff spotlights on social media
- Upload professional staff photos on your website
- Use real pictures on print and digital material
Professional Photos Appeal to a Visual World
People are drawn to images that intrigue them rather than blocks of white and black lines. When you have a healthy balance of information and images on your website, it encourages your target audience to explore your website! A great way to attract a search engine’s attention, as well as your customers’ attention, is to include alternative text with your website images. This will attract a search engine’s spiderbots when they crawl the internet for results. These spiderbots tell the search engine what results to display and in what order (i.e. first, second, or third page of Google).
Professional Photos Enhance Your Brand
Every marketing piece you create contributes to your overall brand. Your brand needs to be consistent to ensure growth and a great way to promote that growth is to be picky about the images you use. Low-resolution images or images with a filter can negatively reflect your company. Only use images that have a high-resolution and images that are professional.
M&R’s Photography Service
Are you ready to have high-quality, professional images to use on your marketing pieces? M&R’s photography service can provide exactly what you’re looking for. This is our process:
- Develop Concept
- Develop a Look Book or Story Board
- Manage the Photoshoot
- Complete Post-Production
Our team would love to provide professional images for your company’s needs. Do you have questions? Contact an M&R account manager today.