Google Ads is one of the most popular digital advertising platforms for businesses.
While a basic knowledge of Google Ads is becoming more common among business owners, it’s easy to get lost in the weeds when setting up your Google Ads account. You’re dealing with a new vocabulary and glossary of terms – not to mention seemingly endless moving parts and options to choose from as you set up a successful campaign.
We’ve compiled answers to some of the most frequently asked questions we hear from customers about Google Ads.
For quick reference, click the link to scroll directly to your question.
- What is a Good Google Ads Conversion Rate?
- What is the Difference Between Impressions and Clicks?
- Can I Setup Google Ads to Only Run on the Weekends?
- Why Does my Google Ad Not Show Up?
- What is the Display Network in Google Ads
- What are Negative Keywords in Google Ads?
What is a Good Google Ads Conversion Rate?
Conversion rate goals will vary based on your industry and where you are running your ads.
According to WordStream, the average landing page conversion rate across all industries is 2.35%. However, the average for your specific industry may be higher or lower than this standard number. For example, the median conversion rate for an ecommerce-focused business is 1.84%, while the median conversion rate for B2B companies is 2.23%.
These baseline numbers are important to keep in mind as you evaluate your Google Ads performance and conversion rates.
What is the Difference Between Impressions and Clicks?
Let’s start with some simple definitions of the two, and then elaborate on what these numbers mean:
- Impression: this occurs when someone sees your ad.
- Clicks: this occurs when someone sees your ad and then interacts with it by clicking (or tapping) your link.
- Conversions: this is the big goal, and it occurs when a click is converted into another action like a phone call, form submission, or product purchase.
While impressions may not generate the immediate click or sale from your target audience, it can make an impact on brand awareness and the long-term success of your campaign. It’s important to add that impression is not a guarantee that the user saw or remembers your ad, it simply means the ad was served on their phone or computer screen.
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Can I Set Up Google Ads to Only Run on the Weekends?
Yes, it’s possible to set up your Google Ads campaigns to spend its budget during a set schedule of days and times. This means your ad won’t be running during the times or days that aren’t on the schedule.
Why Does My Google Ad Not Show Up?
There can be several reasons your Google Ads aren’t showing up on search or the display network. Most of the time, there are some simple explanations to this problem. Be sure to check the following:
- Is your payment information correct?
- Are you bidding an appropriate amount for your keywords?
- Are your ads disapproved?
- Is your copy optimized for your campaign?
What is the Google Display Network?
The Google Display Network (GDN) is a group of millions of websites where your ads can appear. The GDN also includes apps and videos. According to Google Ads and Comscore, the GDN sites reach over 90% of Internet users worldwide.
What are Negative Keywords in Google Ads?
Sometimes, you don’t want your ads to show up for keywords. For example, if you only focus on commercial real estate, you don’t want to pay to appear in searches related to residential home searches. While both deal with real estate, the customer bases are incredibly different. This is where negative keywords come in.
In Google Ads, you can set negative keywords to prevent your ads from appearing on searches related to phrases or words. According to Google Ads, negative keywords also make your display ad less likely to show up on sites that use the negative keyword.
Talk To M&R Marketing About Implementing Google Ads for Your Business
Our team is experienced in creating successful Google Ads strategies for businesses. If you’re ready to get started, give us a call at 478-621-4491.