You’ve heard the many reasons why being active on social media is non-negotiable for businesses in today’s world. So, you’ve taken the necessary steps to implement a Facebook strategy and publish thought-provoking posts each week. Unfortunately, your posts aren’t getting the traction and reach they deserve. To break it down further, only 6% of your Facebook followers see your post. The question remains: what about the other 94%? And, more importantly, what can you do about it?
Why Posting to Your Facebook Page Isn’t Enough
Due to Facebook algorithms, only certain posts will show up on your follower’s news feed. And, the more pages a person follows, the more difficult it is for your post to show on their news feed. Since every business is competing for attention, it’s important to stand out among the competition. The solution is simple: implement Facebook ads to put your service or product directly in front of your potential client.
When you use Facebook ads, Facebook’s algorithm will push your ad ahead of other posts that were not monetarily boosted. Many businesses have seen an incredible return on investment after choosing to implement ads.
Different Types of Facebook Ads
The main types of Facebooks ads are click-to-website and page likes ads. Click-to-website ads are incredibly efficient if you’re aiming to spread awareness about your business’ service or product. Through thought-provoking content and aesthetically-pleasing imagery, a potential client won’t help but click on the link that will take them to your website. This is a successful way to drive traffic to your website and, in turn, get more business.
Page likes ads work wonders for brand new Facebook pages or for businesses that do not have a lot of followers. Similarly to click-to-website ads, page likes ads will boast thought-provoking content and beautiful imagery. But, instead of linking the ad to your website, the ad will take your viewer to your Facebook page. Thus, encouraging them to like and follow your page. Once you have a healthy base of followers and likes, you can change your ads to click-to-website if needed.
Ad Targeting Options
When you implement Facebook ads, you won’t have to cross your fingers and hope your ad gets placed in front of the right audience. You can adjust your ad target options to lead Facebook to potential clients! For example, you can adjust your target audience based on their gender, age, location, behaviors, interests, and other various demographics.
Why Facebook Ads Work for Every Industry
Whether you own a multi-billion-dollar company or a small business that just opened its doors, you have one common goal: increase your customer base to increase profit. While word of mouth is an incredible and free way to market, it has its limits. So, you need a marketing tool that will reach customers who are otherwise unreachable.
Facebooks ads work for every industry because every industry is essentially trying to sell something. You could be a non-profit organization simply wanting to tell people about your projects, a plumbing company wanting to offer services, or a coffee shop wanting to sell a cup of joe – Facebook ads work for you!
How M&R Marketing Group Can Help
Whether you’re new to Facebook or have been a loyal user since its beginning, it’s never too late to join the social media movement. But, it’s important to do it right. Our social media experts have been extensively trained and have the knowledge necessary to boost your online presence and gain clients who would otherwise be unreachable. With the use of Facebook ads and allowing one of our specialists to do the work for you, you’ll be on the track to success. Are you ready to get started? Shoot us an email at hey@mandr-group.com!