A Copywriter creates strategic content that inspires and persuades others to take action. M&R copywriters are organized, highly-driven, and naturally curious about the world. You are empathetic, putting yourself in the audience’s shoes to see things from new perspectives to create strong, persuasive content. Bottom line – you love to write. From creating 3-word taglines to 10,000-word websites, you can do it all. You can take complex, abstract concepts and put it into words people remember. You’re motivated to improve and can offer and accept constructive feedback on your work.
As with all team members, the Copywriter is expected to demonstrate M&R’s core values of being relational, insightful, innovative, and passionate and to focus on M&R’s proven process: (1) discover, (2) strategize, (3) communicate, (4) create, and (5) evaluate.
Primary responsibilities include:
- Create engaging, thought-provoking, and brand-consistent content for a wide range of clients across all mediums – website, brand messaging, eNewsletters, ad campaigns and taglines, print, social, and video
- Write and optimize content for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), applying keyword research, on-page best practices, and emerging AI search trends across web copy, blog content, and other client deliverables
- Research a wide range of industries and lead content meetings with clients to discover their “why” and become educated on their services and market
- Communicate and collaborate with designers, developers, digital strategists, and sales on various projects and concepts
- Expertly proof all content for accuracy, consistency, and adherence to style and grammatical guidelines; this includes self-proofing and the proofing of other staff writers.
Copywriter should possess these skillsets:
- Naturally curious and can formulate thoughtful and insightful questions
- Ability to offer and accept constructive feedback on work
- Ability to work on a deadline and manage multiple projects at once
- Ability to clearly communicate messaging approach and strategy to team and clients
- A strong work ethic, passion, and integrity
- Ability to conduct keyword and topic research and apply on-page SEO best practices (meta titles/descriptions, header structure, internal linking)
- Ability to write and structure content for both traditional search and AI/generative search (GEO), so it’s easily scanned, ranked, and cited
- Ability to interpret website content performance data and pivot strategy accordingly
Additional experience in the following is appreciated:
- Social Media strategy and platform management
- Hands-on experience with SEO/GEO audits, reporting, or analytics platforms (e.g., Google Search Console, Semrush)
Copywriter should possess and demonstrate the following values, processes, responsibilities, expectations, and skills:
Values
- Relational: you are others-focused, striving to nurture relationships with your team, clients, and community
- Insightful: you seek the why and strive to understand the client’s work and needs so that we can best serve them
- Innovative: you stay up to date on digital marketing trends and are proactive in making recommendations to clients
- Passionate: you are fully engaged in the work that has been entrusted to you and you believe your work is making a difference
M&R’s Proven Process
- Discover: M&R will discover our clients’ story, values, target market, and goals
- Strategize: M&R will develop a strategic solution based on our clients’ needs
- Communicate: M&R will cascade our clients’ vision and project goals to our team
- Create: M&R will create and launch our clients’ strategic solutions to market
- Evaluate: M&R will evaluate our solutions to determine if goals were achieved
Responsibilities & Expectations
- Think Creatively: develop, design, or create new ideas, relationships, or systems
- Obtain Information: Observe, receive, and otherwise obtain information from all relevant sources
- Attention to Detail: be careful about detail and be thorough in completing work tasks
- Initiative: be willing to take on responsibilities and challenges
- Integrity: be honest and ethical
- Cooperation: be pleasant with others on the job and display a good-natured, team-first attitude
- Stress Tolerance: accept criticism and deal calmly and effectively with high stress situations
Skills
- Well-developed knowledge of marketing and business
- Active Listening: give full attention to what other people are saying, take time to understand the points being made, and ask questions as appropriate
- Time Management: manage one’s own time and the time of others
Learn More & Apply
Please email your resume, portfolio, and cover letter to hey@mandr-group.com.