Did you know that more than 77% of Americans use the internet on a daily basis? That number has grown every year which is why it’s no surprise that digital marketing is king in 2020. There are many marketing platform options available, which is why we’ve put together 5 tips for choosing the right ones for your business.
Determine Who You Want to Reach
Determining your market is a great place to start as it can impact the platforms you choose while also impacting your budget – you may be able to reach a laser-targeted audience with a smaller spend than would be required for a broader audience. If you want to reach a younger audience, Instagram may be a great place to advertise, while LinkedIn would be a great platform for reaching professionals.
Choose the Right Channels for Your Goals
Choosing the channels that are best suited to accomplishing your goals is an obvious, yet crucial step. While using social media and maintaining a website are good for any business, regardless of your goals, other platforms may not be. If you offer a product or service and you want more customers, Google Search or Shopping ads may be just what you need to boost sales. If you’re doing a good job of obtaining customers but struggling to keep them around, email marketing could be a great way to stay fresh in people’s minds while offering the occasional discount. The key is to do your research and never choose a platform just for the sake of it.
Don’t Invest Time You Don’t Have
As a professional, you probably don’t have much spare time during your workday. However, planning new marketing and advertising efforts can be an exciting task that may lead to an over-investment in time. Countless companies have planned to maintain an active blog or social media presence that either starts and fizzles quickly, or never even gets off the ground. If you or a team member is going to be managing a platform, allot enough time on a consistent basis so it’s done properly.
Avoid Overextending Your Budget
One of the biggest mistakes you can make with your marketing is overextending your budget. Although digital platforms have made it significantly quicker and easier to launch campaigns and start seeing results, there is often some trial and error as you test creatives and markets, which can take time. Don’t commit to a budget your business can’t really afford.
Consider a Marketing Agency
When it comes to digital marketing and advertising, there’s a lot your team will be able to handle with the proper time and research. However, an improperly setup campaign, whether it’s in Google, Facebook, or any other platform, can eat through money quickly without providing any tangible benefit. Because of this, it’s always a good idea to consider hiring a marketing agency that specializes in digital marketing and can help you maximize your advertising dollars.
If you keep these 5 tips in mind as you plan your digital efforts, you’ll be well equipped to succeed. Digital marketing offers an incredible amount of options, tools, and analytics for you to take advantage of. Once you’ve decided what platforms to use, don’t put it off – put the time in, get started, and watch as your goals are met!