When was the last time a company’s website impacted your decision to do business with them? Potential customers form first impressions of your organization based on the look and content of your website. You have 7 seconds to make a good impression—are you succeeding?
If not, you should think about developing a new informational website. Small- to mid-size businesses like law firms, non-profits, medical practices, retail companies, and service industries use informational websites to provide an overview of their products and services.
A current and frequently-updated website has several benefits for your business.
#1: An Informational Website Keeps Your Customers Informed
That’s why it’s called an “informational” site. It tells your customers who you are and what you do. It also keeps customers informed on upcoming events or promotions they should be aware of.
#2: An Informational Website Improves Your SEO
Websites with relevant and current content rank higher on search engines. Add blogging capabilities to your website and regularly post about industry news. It gives customers a reason to keep coming back to your website, and it establishes you as an industry leader.
#3: An Informational Website Is Responsive (AKA, Mobile Friendly)
If your website hasn’t been updated in the last few years, chances are it’s difficult to navigate on a mobile device. New websites are mobile friendly, and have the ability to respond to different screen sizes without sacrificing ease of use or having to maintain more than one website.
#4: An Informational Website Is Completely Customizable
Adding features to your website is a great way to keep customers interested in your content. Include portfolios of your work, photo galleries of your products, contact forms, videos, and other content to your new site.
Web Design Services from M&R Marketing Group
Building a website requires experience and expertise. Luckily we offer web design services. We like to make your life as easy as possible, so we’ll even write your content.