Mid State Pools

Client Overview: Mid State Pools is a luxury pool company and has developed a reputation in Georgia as one of the most respected and innovative builders in the industry. They provide custom, high-end design, construction, and renovation services for swimming pools, spas, and outdoor living spaces.

Client Needs

Mid State Pools creates a superior product but their branding and online presence didn’t match the quality of their work. Their desire was to remedy this.


M&R began with a complete rebranding, including a new logo, color palette, and dropping “Spa” from their name to better focus on their primary service area. Once the branding was in place, M&R designed and developed a custom website utilizing a Content Management System and responsive website design that beautifully displays Mid State Pool’s portfolio as well as their in-store selection.

The new branding was carried over to social media and print material.


M&R began managing my marketing in 2010 and since I have worked with them, my sales have doubled. I receive new leads constantly from the website and online advertising campaign they created. Their customer service is top-notch, their attention to details is impeccable, and their understanding of my industry is incredible.

They took the time to listen to my needs and designed a marketing plan around those needs. I can’t tell you how great it is to know for a fact that the money spent with M&R directly led to customers. Every time I get an online lead, it comes from their work – it is a big revenue stream for my company.

Since M&R took over my marketing and branding, I’ve noticed other pool companies and competitors in the area updating their website and appearance as well. I’m glad to be working with M&R – I have trusted my brand to them and they have not disappointed!”

Emerson Fromm
Owner, Mid State Pools