M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in-house position of Business Development Manager. This position is available immediately.
Experience & Skillsets
The ideal applicant should possess the following experience and skillsets:
- Sales experience relevant to the position responsibilities
- Strong interpersonal skills and in-person communication
- Bachelor’s degree from an accredited, 4-year institution
- Experience using Microsoft Office
- Highly organized and detail focused
Responsibilities
The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service-knowledge in order to properly develop and present proposals to leads and clients.
The following account-specific tasks are critical to the success of this position:
Lead Development
- Utilize personal network to gain contact with prospective clients
- Build outreach strategies and leads lists and effectively approach primary decision maker
- Accept and serve all assigned inbound leads (word-of-mouth, marketing efforts, referrals, etc)
- Qualify inbound leads based on our defined target market
- Create discovery briefs to be used by M&R’s internal team
Proposal Presentation & Follow Up
- Develop and present custom proposals to leads and clients based on their specific needs
- Possess a deep understanding of how specific services will help promote a business in the most effective way possible
- Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals
- Employ an effective follow-up process with all leads and clients with the goal of converting
Client Management & Support
- Serve as the primary point of contact for clients
- Effectively discover the goals and needs of clients
- Develop strong marketing strategies and solutions based on client needs
- Strategize ways to reengage relationships with inactive clients
- Create discovery briefs to be used by M&R’s internal team
- Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded
- Oversee the management of projects from beginning to end
- Regularly communicate with your book of business
Client Retention
- Explain to clients how specific services will help promote their products or services in the most effective way possible
- Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth
- Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R
- Analyze customer satisfaction scores and follow-up with clients as necessary
Partner with Project Manager
- Effectively introduce client to Project Manager as a secondary point of contact
- Partner with Project Manager in multiple ways as it relates to leads and clients
Community Engagement
- Identify, cultivate, and maintain relationships with key stakeholders in our target market communities
- Attend community networking events
- Stay up to date on community news and activities within all key markets
Employee Benefits
- Health, Dental, Vision, and Life Insurance
- Matching 401K plan
- 10 paid holidays per year
- Paid vacation and sick time
- Paid maternity and paternity time
- Paid volunteer time
Candidate should exhibit M&R’s core values
- Relational: you are others-focused, striving to nurture relationships with your team, clients, and community
- Insightful: you seek the why, striving to understand the client’s work and needs so that we can best serve them
- Innovative: you stay up to date on digital marketing trends and research new service opportunities
- Passionate: you are fully engaged in the work that has been entrusted to you and you believe your work is making a difference
Learn More & Apply
Please email your resume and cover letter to hey@mandr-group.com.