Vein Specialists of the South, LLC
M&R provided a fully integrated branding and digital overhaul. The branding package included color palette development, a new logo design, and a focus group to discuss the top 5 logos. The new branding created a fresh, modern mark, font, and colors. The digital work included a new, responsive-designed Content Management System website and a redesign of the Vein Specialists social media platforms, carrying over the branding to each digital space.
To better position the website, a Google AdWords pay-per-click campaign was developed and a content marketing strategy was put in place, focusing on Search Engine Optimization via advanced settings and fresh content each month on their blog.
Rebranding an established medical practice is a difficult task. With nearly 20 years in business and a reputation for quality and strong name recognition, it was vital to maintain the integrity of the practice while also being open to starting over completely, which is ultimately what we did. We began with making revisions to the current logo and color palette, but ultimately the changes weren’t enough. Everyone involved was both sensitive to the importance of the brand but was also open to exploring new paths.
The final product marked a major change but one that greatly improved the brand.