Despite the age and history of the cemetery, the board was open to a branding package that would both preserve the past and embrace the future. We approached this by offering a logo design revision, maintaining the general layout and colors, but providing a modern facelift. This included revising the graphical portion, implementing a new font, and brightening the color palette.
With the new branding in place, we then updated the online presence with a Content Management System website and responsive website design capability. The new website placed a strong emphasis on burial options, pre-planning, and the available plot sections of the cemetery, all with the goal of making it immediately clear that Riverside Cemetery and Conservancy is an active cemetery.
A photo shoot was also organized to show people enjoying the beautiful scenery of the cemetery – walking, sitting, and picnicking. The photos beautifully highlight the various sections of the cemetery, encouraging the user to shop each section of the cemetery.
Finally, a print package was created that included a brochure with discount insert to be used when people visit the cemetery. Also included was inner office stationary – letterhead and envelope and thank you note and envelope.