Riverside Cemetery

Client Overview: Riverside Cemetery and Conservancy was established in 1887 in Macon, Georgia above the Ocmulgee River on 125 acres of parceled land. Listed on the National Register of Historic Places, it is also a modern and active cemetery, with new plots added each year. Riverside Cemetery and Conservancy has a very rich history.

Client Needs

Due to the age and history of the cemetery, many people assume it is a closed cemetery with no available plots. The client was seeking a solution to both maintain the historical prestige of the cemetery but to also educate the public on available plots.

Solution

Despite the age and history of the cemetery, the board was open to a branding package that would both preserve the past and embrace the future. We approached this by offering a logo design revision, maintaining the general layout and colors, but providing a modern facelift. This included revising the graphical portion, implementing a new font, and brightening the color palette.

With the new branding in place, we then updated the online presence with a Content Management System website and responsive website design capability. The new website placed a strong emphasis on burial options, pre-planning, and the available plot sections of the cemetery, all with the goal of making it immediately clear that Riverside Cemetery and Conservancy is an active cemetery.

A photo shoot was also organized to show people enjoying the beautiful scenery of the cemetery – walking, sitting, and picnicking. The photos beautifully highlight the various sections of the cemetery, encouraging the user to shop each section of the cemetery.

Finally, a print package was created that included a brochure with discount insert to be used when people visit the cemetery. Also included was inner office stationary – letterhead and envelope and thank you note and envelope.

Project Highlights

Creating a branding and digital package for a 127-year-old cemetery that is listed on the National Register of Historic Places can create some difficulties, but the cemetery was very open to our concepts and vision for the rebranding. Spending time on the beautiful, historic cemetery was a delight.