We rely on digital connections now more than ever – it’s how we keep business moving forward. It’s time to use the power of digital connections to grow your brand and meet your target audience in their day-to-day routines. From sun-up to sun-down, consumers are interacting with digital devices, and you can serve ads and communicate with them all day long … if you have the right digital strategy in place.
A Day in the Digital Life
Let’s take a look at how the average consumer uses their digital devices each day.
7am: many consumers start the day by scrolling social media apps. Your business can be there with them! Did you know?
- There are an estimated 3.8 billion social media users, more than the entire world’s population in 1971
- Users spend an average of 2 hours and 24 minutes per day on social media
- 27% of Internet users say they find new products and brands through paid social ads
1pm: when your audience is searching Google during their workday, your brand can be on page 1! Did you know?
- 63,000 searches get processed by Google each second
- 46% of clicks go to the top three paid ads in search results
- 50% of users can’t tell the difference between a paid ad and an organic listing
6pm: when it’s dinner time and your audience is searching YouTube for how-to videos, your video ad can appear! Did you know?
- 73% of American adults use YouTube
- People spend an average of 23 minutes on YouTube each time they visit
- 80% of people who watched a YouTube video as part of their buying journey did so early on
9pm: while binge watching their favorite show, your ad appears through a targeted and personalized geofencing campaign. Now you’ve got their attention! They visit your site and submit a contact form. Did you know?
- 71% of users prefer tailored ads according to interests and shopping habits
- 92% of U.S. smartphones are compatible with geofencing campaigns
11pm: It’s time for one last check of their email messages calling it a day. Because they submitted contact information on your website, they have a new email from you! Did you know?
- 50% of American adults check their personal email 10+ times per day
- 59% of Americans say marketing emails influence their purchase decisions
- 59% of marketers say email is their biggest source of ROI
Statistics in Action
The above statistics reinforce the fact that now more than ever your company must meet the consumer in their digital world. It’s how business will continue moving forward, during and after this pandemic.
Through a targeted digital ad campaign, you can successfully meet your audience in their day-to-day routines. Let’s look at an example of coming alongside your consumer digitally as she goes about her day:
Sarah starts her day catching up with emails and scrolling her favorite social media apps – your business can be there with them! When Sarah engages with your content, you can remarket specifically to her, keeping your brand at the top of her feeds.
When Sarah takes a break during work, she may search Google for solutions to a work issue or research a DIY idea – your brand can be on page 1! When it’s time to prepare dinner, she will search for recipes and how-to videos on YouTube – your brand can show up again!
When it’s time to unwind with some binge-watching, your business can display in-stream ads through a targeted geofencing campaign.
You’ve definitely caught her attention.
Sarah visits your website from the comfort of the couch and submits a contact form with her name and email. And just like that, you’re back in her inbox the next morning with an eNewsletter campaign.
Start your Day with M&R
Let’s use those precious marketing dollars efficiently! M&R Marketing is ready to create your personalized digital campaign with trackable, proven results. When you partner with M&R Marketing, you are hiring an in-house team of digital strategists, web developers, graphic designers, account managers, and copywriters. We are creative, accessible, and dedicated.
In five strategic steps, we will establish a successful digital campaign for your company! This is how we accomplish that:
DISCOVER – M&R will discover your story, values, target market, and goals.
STRATEGIZE – M&R will develop a strategic solution based on your needs.
COMMUNICATE – M&R will cascade your vision and project goals to our team.
CREATE – M&R will create and launch your strategic solutions to market.
EVALUATE – M&R will evaluate the solutions to determine if goals were achieved.
Are you ready to get started? Contact us today: 478-621-4491 or hey@mandr-group.com.
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Sources: Hootsuite, We Are Social, and GlobalWebIndex, https://blog.hootsuite.com/simon-kemp-social-media/, WebFX, https://www.webfx.com/blog/marketing/google-ads-statistics/, Hootsuite, https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/#youtube, Salesforce and Marketing Dive: https://www.salesforce.com/products/marketing-cloud/best-practices/geofencing-marketing/, https://www.marketingdive.com/news/study-71-of-consumers-prefer-personalized-ads/418831/, HubSpot, https://blog.hubspot.com/marketing/email-marketing-stats