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Category: Messaging

white plaster lightbulb sitting on a yellow background

Branding: Make Your One Shot Count!

May 09
white plaster lightbulb sitting on a yellow background
Branding. What is it? Think Nike…I bet you’re thinking about the Nike swoosh and the phrase Just Do It. In a nutshell, that’s branding. Let’s talk about why branding is...
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fashionable young woman carrying several shopping bags smiles and looks at her phone

Consumers Rule

Oct 05
fashionable young woman carrying several shopping bags smiles and looks at her phone
Oh how the times are changing. In years past, businesses and consumers engaged in a one-way message, with consumers having little to say.
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