Your brand is woven into the fabric of your business. From your email signature to your logo, your brand is everywhere. It helps people recognize your business, communicates your vision and mission, and much more. Choosing to rebrand your business is a huge undertaking, but it’s not impossible. With the right team of people, rebranding your business can breathe new life into your company and help you reach your goals.
Maybe you’re rebranding because your company offers a new service or product, or you want to reach a new audience, or maybe you finally have the funds to do so. Whatever your reason is to rebrand, there are several things to consider before taking the first step. Take a look:
Create a Realistic Budget
To create a realistic budget, you must inventory everything that will need to be updated. This includes but is not limited to: your signage, logo, print, website, social media, messaging, and colors. A well thought-out budget is the difference-maker between a rebranding success or failure.
Not budgeting correctly can end in a disaster – either the rebranding project is never fully realized or only a portion of your company is affected by the changes. So, before you do anything, write out everything that is associated with your brand and write it into your budget.
Plan an Internal Rollout to Excite Your Team
An internal rollout is an opportunity to transform your employees into brand ambassadors! Get your team excited about the new branding so they can properly communicate it with your clients. Ask them for their input and take into consideration their ideas. By making them feel a part of the process, you are communicating their value to the company and increasing loyalty among your employees.
Plan an External Rollout Celebration
Your external rollout should really be a huge, celebratory launch. Make a big deal out of it! Throw a party, offer discounts on your products, blast it all over social media – anything that says, “you want to be a part of this!” But, even more importantly, the launch must represent a clean break from the old brand. If you choose the “trickle out” rebrand strategy, there may be confusion among your customers and loss of business.
Allow the New Brand to Affect Everything
When your external launch occurs, absolutely everything must be affected by the rebrand. People are naturally apprehensive to change. They shy away from it and gravitate to what they know. So, when your customers see your new brand, they need to see it everywhere. This is where a comprehensive list of inventory truly helps your company succeed in a rebranding venture. Rebranding is not just about the big items such as your logo, signage, and advertisements. It needs to touch the smallest details of your business such as your pens, t-shirts, and email signatures.
Turn Rebranding Challenges Into Opportunities
There will always be challenges when you decide to rebrand your business. But, without risk there is no reward. Fortunately, through forward thinking and intentional actions, you can transform challenges into opportunities!
For example, to ensure there is no confusion among your staff, plan an internal rollout that addresses all of the changes. To ensure that loss in brand awareness doesn’t occur, have a marketing strategy that saturates your target area and audience. Write out every feasible challenge that may occur, and have a plan to turn it into an opportunity. With this mindset, your rebrand will be one of the best decisions you make for your company.
Let the M&R Marketing Group Team Help
The decision to rebrand is monumental, and we know that you want it to be successful. But, choosing to rebrand isn’t enough. How you rebrand is everything. Let the M&R Marketing Group team guide you through the rebranding process, then manage your brand when it has launched.
Send us an email at [email protected] to get started. We look forward to working with you and furthering the success of your company!