As you engage in various marketing mediums, it’s important to establish a consistent brand throughout your campaigns. Every aspect of your marketing should push the same message, whether you are creating a new website, a print piece, or an online marketing campaign.
Here are some ways we work to protect and enhance your brand.
Graphical & Message Consistency
Maintaining graphical and message consistency across your marketing allows customers to become familiar and comfortable with your pieces and lends to marketing retention. Each piece should maintain similar design aspects and your message should always point toward your mission or vision as a company or organization.
Before you can create a consistent message, you will need to have a well established and firmly rooted vision, mission statement, or tagline.
We can help.
Short and catchy phrase that embodies the purpose of your company – helpful for your staff and for your customers.
Detailed declaration of your company’s commitment and purpose – your value proposition.
Looking to corner a certain market? About to start a targeted radio campaign? Then you’ll probably need a tag line.