Linked In is the most popular platform for business professionals with nearly 100 million users and fifty percent of those users living in the United States. Here’s a look at the average Linked In user: Average Age – 43 Male/Female – 54%/46% College/Post Graduate – 77.6% Business Decision Maker – 49% Average Household Income – [...]
Pinterest is the novel superstar of social media! Facebook and Twitter are still in the lead, though probably not for long. BizRate Insights clearly shows that Pinterest outranks Facebook on a variety of topics, with 73% of Pinterest users being likely to pull up a chair and stay awhile. And a staggering 70% of Pinterest [...]
Oh how the times are changing. In years past, businesses and consumers engaged in a one-way message, with consumers having little to say. In the 1950’s businesses were solely focused on products, manufacturing costs, and efficiency – they believed if they made it people would buy it. They never gave much thought to the consumer. [...]
Over the past few years there has been a steady increase in the use of social media among the baby boomers. They have not surpassed the millennials by any means, but nevertheless the rate at which the boomers are using social media is rising. A Pew Internet & American Life Project Report shows that 65% [...]
What’s all the buzz about? Social media is all the buzz. Magazines are writing about it, marketers are blogging about it, and the world wide news is tracking it. Half of all internet users have a social media profile and 4 out of 5 users visit social media sites and blogs. These statistics are baffling [...]
As the use of social media continues to increase, it has become a viable resource for business/client interaction. Research from early 2010 showed that 79% of Fortune 100 companies are using some form of social media; 75% are using Twitter and 54% have a Facebook account. Businesses have to go where their customers are. And [...]